Sunday 20 November 2011

Double Page Analysis 1


The colour scheme is basic, consisting of just red, white, grey, black and blue. The main feature star is sat on a box draped in red and white stripes. She is in a black dress and heels and is sat on the edge of the box with her left hand on the box, her right resting on her left knee then her left leg bent placed on the step her right leg touching the floor. The mis- en- scene gives the impression of Florence Welch being a less than innocent character as black is associated with darkness and bad things; something which is the opposite to good. So it is presenting that the article is showing a different side to the cover star.
The background is white and there is text ‘USA’ behind her in grey, it is a bold, sans serif font. There is then some black lettering in a serif font which says ‘got the love’. This is most likely in reference to one of the feature star’s most known songs: ‘You’ve got the love’. As it is placed just slightly over the other text, ‘USA’, it could be to say: ‘USA got the love’, as we can see the red and white striped material is what the feature star is sat on and her name is in a blue font. As we know the American flag has the red stripes and blue stars. So I think that could be linked to the ‘USA’ text. This could also be a connotation. The layout is quite simplistic; as there is the main feature image of the artist on the left of the page which takes over most of it, the image slightly comes over to the right side of the page. I think this could because the article is treated like it is on one page, so the text and feature image spreads over both pages. The kicker is a sans serif font, all the text is black except for ‘Florence Welch’, which is in blue, which again links to the USA connotation. The main body text is again in a simple text, with a black font, but the text begins with a ‘drop cap’ which is the large letter that begins the first word, in the first sentence. The drop cap is in a large, bold, serif font. This text is in three columns.
Using Photoshop this double page spread could be made using a range of tools. Firstly, the background could be made by using the shape tool to create a rectangular shape which filled the page size, then using the gradient tool to create a vertically fading grey to white background. Next, once the image has been brought into Photoshop, the ‘magic wand’ tool could be used by selecting the background to the image of the feature star, then by pressing delete, the main feature image would be left. However, by using this method, other similar coloured areas within the main feature image may be deleted also. So, to use ‘Magnetic Lasso’ may be better because it would delete the whole background in one, leaving what you want to leave. The large font for ‘USA’ may have already of been in the background of the main feature star image, if it was, then using the magnetic lasso tool, you could keep it on the same layer as the main image. If it has been placed on the page separately then either by using a website like ‘DaFont’ or just the ‘text’ tool on Photoshop and using a simple font like ‘Tahoma’ in capitals, ‘USA’ could be made. ‘Got the love’ has the same options as the latter font. If ‘got the love’ or ‘USA’ were from DaFont then once onto the page, using ‘magic wand’ to select the letters, then press ‘options’ and select ‘Inverse’ and then pressing ‘delete’ everything around the letters would be deleted except for the letters. The same could be done for the fancy drop cap ‘D’ letter. The rest of the text could be made simply using the text tool.
The language/tone used when addressing the reader is formal. This represents the magazine as its abc1 is 73% which could relate to why the magazine is written more formally than possibly Kerrang! Which only has an ABC1 profile of 52% and so would probably be written more informally on a lower register.  

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